- 06-Sep-2025
- Cyber and Technology Law
E-commerce platforms have revolutionized buying and selling by making goods and services accessible globally. However, they also present significant challenges related to intellectual property rights. Unauthorized use, reproduction, or sale of copyrighted, trademarked, or patented materials online threatens brand reputation, revenue, and consumer trust. Understanding IP issues in e-commerce is essential for businesses to protect their assets and consumers to avoid counterfeit or infringing products.
Unauthorized copying, distribution, or display of copyrighted content such as images, videos, software, or written material on e-commerce websites.
Use of brand names, logos, or slogans without permission leading to consumer confusion and brand dilution. This includes counterfeit goods sold online under famous trademarks.
E-commerce platforms may become conduits for fake or pirated goods, damaging legitimate businesses and deceiving consumers.
Unauthorized use or sale of patented inventions or technologies through online channels.
Registering domain names similar to established brands with intent to profit or mislead customers.
Illegal distribution of software, digital media, or ebooks violating licensing agreements.
Challenges in identifying infringers and enforcing IP rights due to jurisdictional issues and anonymity on the internet.
Platform owners and IP holders can request removal of infringing content under the Digital Millennium Copyright Act or equivalent laws.
Register IP rights in relevant jurisdictions to strengthen enforcement.
Clearly define usage rights and licensing terms for digital content and products.
Employ third-party services to monitor online marketplaces for counterfeit or infringing listings.
File lawsuits or seek arbitration in cases of significant IP violations.
Work with marketplaces to develop strict policies and verification processes to prevent IP infringement.
A fashion brand discovers several sellers on an online marketplace listing counterfeit handbags using its trademarked logo. The brand issues DMCA takedown notices to the platform, requests suspension of infringing seller accounts, and files a lawsuit against major counterfeiters. Simultaneously, it partners with the marketplace to implement enhanced brand protection tools.
Discover clear and detailed answers to common questions about Cyber and Technology Law. Learn about procedures and more in straightforward language.
